Browsing by Author "Kırgız, Ömer Buğra"
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The effects of digital strategies on customer churn in the telecom industry
Kırgız, Ömer Buğra (Kadir Has Üniversitesi, 2022-06)The telecom industry has been saturated over the last years and organic growth in the number of customers has been slowing down. Institutions allocate a significant amount of resources to reducing churn rates as the ...